‘Being on the fringe’ can mean being on the cutting edge of creativity – out where the new happens. Entertainment-technology company ETC (Electronic Theatre Controls, Inc.) loves the fringe. It’s the sweet spot of innovation. This year ETC will not only help light up the stages of the Hollywood Fringe Festival with ETC equipment but also present their own show -- the “Layers of Light” Selador® LED lighting presentation. Open to the public but of extra interest to production people throughout the entertainment industry, this lightshow/product demonstration will be held at Fringe Central, in the ArtWorks Theatre, 6569 Santa Monica Boulevard, in Hollywood.

There will be three show times for the “Layers of Light” demonstrations on Thursday, June 23rd, 2011: 10:00am, 11:30am, and 1:00pm. ETC encourages people to drop in any time between 10:00am-3:00pm to see the new ETC lighting gear on display, ask questions, and request further demos.

ETC West’s field-project coordinators David Hilton and Lowell Olcott will present the scene-stealing newest-of-the-new ETC lighting fixtures: Desire™ LED luminaires.

An added attraction: “Layers of Light” attendees will have the chance to win an ETC Source Four® PAR™ light fixture with lens kit. ETC will give away three Source Four PARs via random drawings during show times. Anyone who signs up for a ‘MyETC’ account (via www.etcconnect.com) will be entered into the drawing. They must be present at one of the “Layers of Light” Fringe shows to win.

Dave McKeever, Producing Director of The Hollywood Fringe Festival appreciates the passionate involvement of sponsors like ETC: "We are so pleased to be working with the premier provider of lighting instruments and control systems. Our participants and I are amazed at the diversity of lighting possibilities offered by these Selador LED instruments. Our partnership with ETC is truly making the Fringe a brighter place."

As an aside program note: ETC is especially proud to be on the fringe with a Fringe artist in its own family. Playwright Catherine Pelonero, whose comedy Another Effing Family Drama will show June 11, 16, 18, 25, and 26 at Fringe Central, is employed with the company.

Besides the popular Selador and Source Four lines, ETC entertainment products also include the Eos® and Congo® lighting-control console lines, Sensor®  dimming systems, and ETC Rigging™.