First Cree LED Lighting Fixture Designed for International Markets Replaces MR16 Downlights, Delivers Rapid Payback, Highest CRI and Lowest Power Consumption

Cree, Inc. (Nasdaq: CREE), a market leader in LED lighting, announces the industry’s first system-level LED downlight for the international 80 to 100mm MR16 market. A direct replacement for the 50-watt MR16-based fixture, the Cree CR100™ downlight surpasses its antiquated counterpart in brightness and efficacy. Commonly used in residential and retail lighting applications, Cree estimates there are nearly 1.5 billion MR16 lamps in Asia, Australia, and New Zealand, representing a tremendous opportunity to save money on energy and maintenance, using the high-quality LED light only available with Cree TrueWhite® Technology.

“Customers that demand high-quality light have been disappointed with the current LED products in the market,” said Raymond Lau, Tachibana Engineering (HK), Ltd. “The Cree CR100 fixture changes that by enabling customers to replace high-lumen MR16 tungsten lamps with an energy efficient LED fixture that delivers beautiful light.”

The CR100 fixture has an output of 650 lumens while consuming just 11.5 watts delivering minimum efficacy of 52 lumens per watt, which combined with a CRI of at least 90 and featuring integrated dimming, sets a new industry benchmark for beautiful, highly efficient LED light. Available in shallow and deep recess models, the CR100 product is designed to handle heat dissipation in an enclosed environment, a key factor in LED fixture lifetime ratings. Featuring a five-year warranty, the CR100 downlight is designed to last at least 50,000 hours compared to a traditional 50 watt MR16 fixture, which has a lifetime of about 2,000 hours.

“Cree is once again driving LED lighting adoption with the launch of the CR100 fixture,” said Francis Cheng, sales director for Asia-Pacific, Cree. “Customers looking to implement LED lighting no longer have to trade off beautiful light for increased efficiency.”

The CR100 downlight is available now through Cree distribution in Hong Kong, New Zealand and Australia. For more information or to locate a distributor, please visit: www.creeledlighting.com/International/intl-contacts.aspx.