Builder magazine subscribers name Halo the leader in Brand Familiarity, Brand Used in Past Two Years and Brand Used Most.
 
Cooper Lighting, an industry leader committed to delivering innovative products and driving transformational technology in the lighting industry, announced that its Halo brand of recessed, track and surface lighting products has once again been named the Brand Leader in lighting by Builder magazine. Awarded for the fourteenth consecutive year, Halo was given top honors in the lighting categories of Brand Familiarity, Brand Used in Past Two Years and Brand Used Most. The company will be featured in Builder’s April issue.
 
“We are once again proud and honored that the builder community has chosen Halo as their number one choice for lighting products,” says Mark Eubanks, President, Cooper Lighting. “We are constantly working to understand our customers’ business goals and to develop innovative products that meet and satisfy their needs. Cooper Lighting has and will continue to adopt and adapt to the latest advancements in lighting technology to provide the most innovative, high-quality, high-performing lighting products available.”
 
Cooper Lighting, which developed the first ENERGY STAR®-qualified LED recessed downlight, offers a comprehensive selection of LED products to meet the challenging needs of builders in today’s marketplace. The company opened a world-class 60,000 square-foot LED Innovation Center in 2009 to design, test and manufacture reliable LED products. As legislation requires lighting products to advance beyond the incandescent options used today, Cooper aims to help builders adhere to the changing energy landscape with industry-leading technology, variety and service.
 
The 2012 Brand Use Study, sponsored by Hanley Wood, LLC, publisher of Builder, and conducted by the independent research company Readex Research, provides an in-depth look at the product brands builders recognize and use most and how they rate quality. The report highlights respondents’ opinions about brands in 80 product categories. The 2012 Brand Use Study can be viewed on the Builder website at www.builderonline.com in April.
 
Cooper Lighting has made a significant investment in people, resources and technology to ensure the company provides first-class solutions to its customers’ lighting challenges. The company offers a range of indoor and outdoor LED lighting products and controls, all of which are specifically designed to maximize energy and cost savings.