Yesterday, Toshiba launched a new OLED lighting product delivering luminous efficacy of 91 lm/w.Comparing with similar products sold on the market, Toshiba’s OLED only consumes less than half of the electric power. The company plans to mass production in 2014, paving the way for OLED lighting market.
 
And resources from market research in Japan have informed that Japan's domestic lighting market scale will surpass OLED 100 billion yen in 2020. However, high manufacturing costs is still an obstacle for OLED lighting popularization. Currently, the side length of 15cm OLED illumination is sold at the price of tens of thousands of yen.