GE Lighting, a leader in the Retail lighting channel, has provided its leading lighting solutions to ANTA Sports stores across China, including GE 70W PAR30 Ceramic Metal Halide Lamps and Magnetic Ballasts Systems.The specified solutions enhanced the retail displays and shopping experience while ensuring that each ANTA Sports store is an extension of its premium brand positioning.
 
ANTA shops also enjoyed reduced energy consumption and maintenance costs. GE’s new lighting solution will generate an estimated savings of about RMB10.22 million per annum in terms of energy usage and maintenance. This translates to a payback period of 1.96 years.
 
Ms. Li Yumin, Manager of ANTA Flagship Store, Suzhou added: “We have enjoyed working closely with GE Lighting over the years to enhance the retail store experience for our customers. With GE’s new lighting solution, our retail stores look very vibrant and the merchandise are more attractively displayed to advantage. Majority of our customers have also given very positive feedbacks on the new look at our stores.”