Philips Mexicana and Alsea, the leading operator of fast food, cafeterias and casual dining in Latin America, announced a sustainability initiative in Mexico. Considering an approximate investment of MXN $33 million (approximately more than USD 2 million), eight months of research and six months of implementation, new Philips LED lighting technology has been deployed in more than 700 Alsea's restaurants including Domino´s Pizza, Starbucks, Burger King, Chili´s, California Pizza Kitchen, P.F. Chang´s China Bistro, Pei Wei Asian Diner and Italianni´s. Philips says that the technology was exclusively designed according to the needs of each brand to benefit consumers and the environment.