Recently, SunSun Lighting launched 7W LED bulb at a price of RMB 100 for three, the price of every bulb equivalent to RMB 33, much lower than domestic similar LED bulbs.
 
According to Sun Jianning, general manager of SunSun Lighting, the company packs the light source and designs driving IC for power supply on its own, besides, it also develops the lamp structure itself, so the company can launch LED lighting products at such a low price. Through the effective vertical integration, the company makes sure the product quality and controls the overall manufacturing cost.
 
Other than SunSun Lighting, many domestic LED lighting enterprises announced that they will launch low price LED lighting products soon. For this phenomenon, insiders note that domestic LED lighting market is on the verge of explosion with numerous downstream LED lighting enterprises and fierce competition, so enterprises launch LED lighting products with revolutionary price to win market shares quickly and expand brand recognition.