According to Cheng Chien-wen, general manager of Neo-Neon Holdings Limited, a vertically integrated LED lighting maker listed on the Hong Kong stock exchange, the company expects its LED lighting shipments to grow by 4-5 times in 2012.
 
Cheng pointed out that Neo-Neon has been running at almost full capacity in the second quarter with order visibility clear to September-October. Revenues in the third quarter are likely to show on-year growths, said Cheng.
 
The economies in Europe and the US continue to sway markets, said Cheng. Neo-Neon first produced Christmas decoration lights and the US has been its number one market. In recent times, orders from other markets such as Japan, Russia, and China have been showing strong growth, some even surpassing demand from Europe and the US.
 
Cheng noted that orders of Christmas decorating lights from the US have shown a decrease around 20%, signaling the US retail market in 2012 is likely to perform worse than 2011.
 
The firm plans to introduce a 12-watt LED light bulb with 950 lumens and the retail price will be around NT$499/unit (US$16.68/unit).
 
In Taiwan, due to the government policy to increase energy prices, demand for LED lighting has been rising, noted Cheng.