Everlight’s Chairman Y.F. Yeh says that the company stocked 100,000 LED lamps at 7-11 stores on May 16 and all of them were sold out at the price of NT$299 (US$10.3 at US$1: NT$29) per piece on the second day,

The company’s bulbs produce 80 lumens per watt, and are 270 degree wide in beaming angle and dimmable. And Yeh believed that consumers are motivated to buy the bulbs by efficiency over price of the lamps. Yeh continued that light efficiency, color rendering, and dimmablility have now dominated consumers’ decision to procure the lamps or not.

He said making the company’s bulbs available at 7-11 stores is to grant consumers a very convenient access to the bulbs. Everlight has filled over 60% of Taiwan’s market for LED bulbs.

Further more, he disclosed that the company will also work with retail chains when it starts to enter into mainland China’s LED lamp market.