Philips has appointed Bruno Biasiotta, a building efficiency leader with more than 20 years of experience, to lead the company’s North American lighting operations. In his new role, Mr. Biasiotta will be responsible for driving market share for Philips’ lighting businesses in North America, including Lamps, Consumer Luminaires and Professional Luminaires.

Mr. Biasiotta joins Philips from Johnson Controls where he held several leadership positions, most recently as vice president and general manager of building efficiency. In that role, he was responsible for field operations of the company’s Energy Solutions business which included Energy Efficiency, Renewable Technologies, Demand Response, Solar, and Lighting Services. During his tenure, Mr. Biasiotta drove and implemented new strategic platforms around vertical markets, channel segmentation and lines of business, and effectively realigned the businesses to capture sustainable, profitable growth.

Mr. Biasiotta will be taking over the role from Zia Eftekhar, who announced his retirement last month, and who will continue with the company as Chairman until the end of the year. Mr. Biasiotta holds a degree in business from Cleveland State University, has dual U.S. and Italian citizenships, and sits on various professional boards