L Lighting has appointed Wim Meulders as General Manager Europe for TCL Lighting. In his new role, Wim will calling on European lighting brands, lighting wholesale distributors, DIY retailers, e-tailers and supermarkets in his new role as General Manager Europe. Wim will be working closely together with the TCL Lighting headquarter in Huizhou China and act as liaison for all large European customers. Wim will be focusing on bringing OEM customers and building the TCL brand in Europe.
Wim is a graduate of Artesis, the Antwerp Business school in Belgium and resides nearby Brussels, the unofficial European capital within 500km reach of 60% of Europe's purchasing power. He brings with him over 20 years experience in building brands in the European retail channel. Wim speaks 4 languages English, French, Dutch and German and will be based in Belgium.