Denmark –based SGM lighting has assigned A.C. Entertainment Technologies (AC-ET) Ltd. as a UK and Ireland distributor for the company’s innovative range of highly creative LED product.

AC-ET were appointed due to their strong market penetration of the rental and architectural lighting sectors, and will work in parallel with existing SGM UK distributor, LED Projects, who will continue to focus on the nightclub installation and broadcast sectors.

In addition to AC-ET’s core customer base, the latest SGM products are particularly well suited to the architectural market serviced by the company’s special projects sister company.

AC-ET’s MD, Phill Capstick and UK Sales Director, Jonathan Walters were very impressed by the latest generation of SGM products after seeing them at the 2012 Prolight+Sound exhibition in Frankfurt. After reviewing SGM’s range and quality, they felt that the brand would nicely complement AC-ET’s existing distribution portfolio of LED brands.

Key SGM products that AC-ET will distribute include the XC-5 (colour) and X-5 (white) - LED strobes which pack a powerful punch with extremely low power requirements in a lightweight and compact profile; the LT-100 3D graphic tube, comprising of one-metre RGB LED sticks with a 35mm pixel pitch for creating 3D lighting effects; and the unique Six-Pack (SP-6) pixel array batten, comprising an RGBA LED source for more extensive capabilities than a halogen source.

Taking effect from 1st August, AC-ET will showcase the latest SGM range at PLASA 2012 in September. As well as appointing a dedicated SGM Product Manager, the company’s newly-restructured technical sales team will be out on the road with demo units.