Osram announced the results of a consumer survey about energy efficiency and lighting. Osram also announced that it will soon offer what it claims to be the first LED-based replacement for 40-watt incandescent lamps with an recommended retail price about ten euros (about US$ 12.56).

In accordance with EU regulations, after 1 September incandescent lamps may no longer be brought onto the market. A representative survey conducted by the opinion research institute forsa on behalf of Osram revealed that 60 percent of consumers in Germany are highly interested in saving energy and more than a third are already using energy-efficient LED lamps.

The representative forsa survey conducted on behalf of Osram was of 1000 Germans. The survey revealed some profound knowledge deficits about the lighting regulations. Only a third of German citizens knew that the fourth stage of EU regulations on energy efficiency prohibits the further sale of conventional non-directional light bulbs. Just under 40 percent of survey respondents felt that they are roughly informed about possible alternatives, but would like more advice. Around 20 percent of survey respondents indicated that they know hardly anything at all about the topic.