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LED price war casts a shadow on domestic market prospects |
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Authors£º Updated£º2012/10/17 9:14:57 Hits£º342´Î |
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T h at LED t a kes t h e p l ace o f i n candescent l a mp i s a n i n exorable t r end, b u t o f w h ich t h e p a ce a n d s c ale a r en't a s r a pid a n d w i de a s e x pected b y n a tional m i nistries. T h e r e asons b e hind t h is s c ene c o uld b e t h at i n candescent l a mp's p r ice a d vantage o v er L E D w i ll n o t d i sappear i n t h e s h ort r u n, a n d L E D l i ghting p r oducts' h o mogeneity a n d p r ice w a r c a st a s h adow o n d o mestic m a rket o u tlook.
China h a s b a nned t h e i m port a n d s a le o f 1 0 0 W o r a b ove i n candescent l a mps s i nce O c tober 1 , 2 0 12. H o wever, t h e r e porter f o und i n H e ngda b u ilding m a terials m a rket i n S h anghai P u dong N e w A r ea t h at a l l l i ghting l a mp s t ores r e mained s t ocking 1 0 0 W o r a b ove i n candescent l a mps d e spite t h e f a ct t h at t h eir b u siness w e re n o t v e ry b r isk.
Compared w i th i n candescent l a mp, t h e u l timate d e velopment p o tential o f L E D l i ghting l i es i n i t s e n ergy-saving a n d e n vironment-benign n a ture. U n fortunately, h i gh c o sts m a ke L E D m u ch m o re e x pensive. T h us, f u rther d e cline o f L E D p r ice i s a s i gnificant m o ve t o a t tract r e gular c o nsumers.
" O n e 4 0 W L E D l a mp c o sts 2 5 y u an, w h ile t h e s a me w a ttage i n candescent l a mp o n ly n e eds 2 y u an." s a id a s h op s a lesman. A l though t h e p r ice o f L E D l a mps h a s b e en o n t h e c o ntinuous f a lling t r end, i t s t ill h a s a w a y t o g o t o l e t o r dinary h o usehold a f ford t h em.
Admittedly, t h e m a in c u lprit i n L E D l a mp t e pid s a les i s t h e p r ohibitive p r ice, b u t t h e l o w p o pularity w i th g e neral p u blic i s a n other s i gnificant r e ason t h at c a n n o t b e i g nored, e x perts n o ted.
Subjecting t o t h e f l agging e c onomy i n t h e U . S. a n d E u rope, o v erseas o r ders o f h o megrown L E D f i rms s h arply c o ntract t h is y e ar, a t t h e s a me t i me, i n dustry i n siders a r e l e ss s a nguine a b out L E D f i rms' s a les p r ospects i n d o mestic m a rket. G u W e njun, t h e h e ad o f L E D A s sociation i n C h angzhou c i ty, e v er " c o mplained" t h at t h e c o mpetition s y stem o f L E D m a rket a b road w a s c o mparatively m a ture, a n d p r oducts q u ality d e termined t h eir s a les v o lume. I n C h inese m a rket, h o wever, t h e l o wer p r ice, P R c a pacity a n d p e rsonal c o nnections d e fine p r oducts' c o mpetitive e d ge.
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