The LED industry is swarming with cut-throat competition, the extent of which could only grow even more intense amidst the “Red Ocean” as less than 20 enterprises in the upstream may manage to survive. The war is on. What it takes to survive amidst the “Red Ocean”?
 
In order to grab hold of greater market share, some manufacturers have traded substandard products for the reduction of cost.
 
LED industry is just in the early stage of development, yielding more profits than conventional lighting products, especially in domestic distribution. Moreover, there are also no general regulations, nor supervising institutions, which has led to many workshop-like small enterprises springing up like mushrooms under industrial cluster environment, but with no quality guarantees.
 
If we put too much emphasis on the bringing down of prices, quality can be completely ignored, producing three non-product, said an insider. When all is said and done, products with better price ratio will go further.