As the official Lighting Partner to the world-famous Times Square New Year’s Eve Ball, Philips, one of the largest electronics companies in the world, continues to bring innovative LED technology into the lives of millions for the upcoming New Year. The LED lighting on the Times Square Ball demonstrates the latest in innovative LED technology and ushers in a new era of lighting that delivers energy savings, greater light quality, longer bulb life, and dimmability to existing lighting fixtures.
 
The same innovative technology used in the Ball is commercially available to consumers to use in their home, and continues to become the new standard in lighting. This includes the redesigned Philips LED A-19 bulb, the LED replacement for the traditional 60 watt lamp. The A19 LED bulb reduces energy consumption by 85 percent, lasts 25 times longer, and can save consumers an estimated $134 in electricity costs during its lifespan, as compared to the traditional 60-watt incandescent.
 
According to a recent Philips survey, almost 60% of people agree that light plays an important role in setting the right mood for a special occasion, such as New Year’s Eve*. In addition, 60 percent of those surveyed report that lighting is important in improving someone’s overall mood. Of those surveyed, 30 percent are very familiar with LED lighting solutions. When asked about the benefits of LED technology, 71 percent of respondents cite energy efficiency, and 61 percent agree that LEDs last longer than traditional incandescent bulbs.