Verbatim announces the commercial release of Vivid Vision™, a directional LED lamp using VxRGB® technology developed by Verbatim’s parent company, Mitsubishi Chemical Corporation.

Vivid Vision ensures that colours and fine details of objects are rendered accurately through a unique combination of red, green and blue phosphors applied to a violet, rather than blue, LED die. This type of LED lighting is particularly effective in spaces where small differences in colour hues, tints and textures can have a significant impact.

Now available within Europe, Vivid Vision is an MR16 VxRGB LED lamp designed to meet specific requirements in professional applications such as prestigious hospitality venues, sophisticated retail outlets and museums where high contrast lighting enhances the unique features of artworks.

“Based on the technology and knowledge of our parent company Mitsubishi Chemical Corporation, Vivid Vision LED lamps use a unique phosphor mix to ensure that the colours in certain lighting applications appear as they should,” comments Jeanine Chrobak-Kando, Business Development Manager, Verbatim.

“The CRI is not the measurement that is relevant for this type of specialist product. It is all down to customer needs in utilising the unique characteristics of the light in making objects appear more vivid with high perception fidelity."

The MR16 LED lamp is a retrofit replacement for typically 20W low voltage halogen reflector lamps. Rated at 6.5W (equivalent to 20W incandescent lamps), it produces 180 lumens output over a 35° beam angle, with a colour temperature of 2900K and a CRI of 85.

“We plan to expand our product portfolio based on VxRGB technology in the future. This technology offers us greater freedom in creating products with a dedicated light output that fits according to special applications and customer needs,” explains Jeanine Chrobak-Kando.