According to the survey jointly conducted by LEDinside and AVANTI, the proportion that Chinese consumers can cognitive LED bulbs clear is only 25%, enhancing consumer awareness is still the key for the popularization of LED lighting.

In recent years, LED lighting has been widely applied in the commercial and public lighting sectors for its energy saving, but in home lighting, its penetration rate is low, LEDinside estimated that LED lighting accounted for only 1% of the total flux required in home lighting in 2012.

This study reveals that consumer awareness is the largest obstacle for the penetration of home lighting. The critical point of LED lighting market is usually determined on the basis of that whether the cost performance of the LED light source is higher than that of the traditional light source or not, this assumption is conducted on the premise that consumers are rational enough, have enough information to auxiliary judge and the ability to make a very smart spending program. However, LEDinside found that consumer awareness of the LED is very limited, only 25% of respondents correctly identified the LED bulbs. Even the respondents able to correctly identify LED bulbs still are ambiguous to the advantages, power and price of LED bulbs, 55% of the respondents mistakenly believe that the power of LED bulbs is within the range of 11-20W (most of commercially available LED bulbs are 3W, 5W, 7W).

Calculated in accordance with the inventory of 4 billion units of China home lighting fixtures, if the penetration increases from 1% in 2012 to 15% in 2015, the lamp replacement need is about 0.7 to 1 billion, in the next three years, the total market volume is approximately 36.3 billion Yuan. LEDinsdie believes that how to effectively enhance consumer awareness of LED lighting is the key to open this huge market.